Live your best life...in good health!™

Phil Davis
Founder, CEO

I am Phil Davis, a self-taught inventor, innovator, and long-term serial entrepreneur with over 30 years of experience in business development. In the early '90s, I landed on the front page of USA Today and was written about in The Wall Street Journal several times for creating Fun 'n Fresh, the first deodorant for pre-teen kids. At its peak, Fun ‘n Fresh was distributed nationally in over 10,000 stores, including Walmart, Target, Kmart, Walgreens, and Revco. I made a lasting mark in Cleveland restaurant history as the creator and owner of Phil the Fire, a multiple-awards winning restaurant that, in 2001, blazed the path for the now popular Chicken & Waffles combination in America. Since 2010, I have garnered a total of five design patents for the IWavecube (3) (a personal, portable, and the world's smallest microwave) and, more recently, for the PUSHEL (2) (a lawn and garden tool that is a faster, safer, and easier way to remove snow compared to a snow shovel).


UNIVERSITY OF VIRGINIA, Masters in Business Administration STANFORD UNIVERSITY, Bachelor of Arts. Major: Economics

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